Hello.

I’m David, great to meet you. I’m a Senior Product Designer and Web Developer with over 13 years of experience creating intuitive, user-driven digital experiences.

My work blends creativity and strategy, enhancing client journeys and building innovative solutions that drive business growth. With deep expertise in web and visual design, development, and project management, I thrive on collaborating across disciplines to deliver impactful, high-quality products.

I’m passionate about crafting meaningful digital interactions that improve user experiences and align with business goals.

Let’s create something extraordinary together.

Profile picture of David Ibarra

Work Experience

TYLER TECHNOLOGIES

Senior Creative Designer
July 2021 – Current

Responsible for designing and developing responsive, user-centered, and accessible web applications and websites for the State Government of Wisconsin. I deliver high-fidelity concepts, interactive prototypes, and front-end code (HTML/CSS) while implementing best practices in UX and UI design to ensure seamless and intuitive user experiences.

Key Contributions:

  • Designed and implemented a new web theme template adopted by 25 of 52 Wisconsin state agencies, including DOT, DOA, DNR, and SOS, through Tyler's CMS service.
  • Streamlined workflows and established design standards to enhance collaboration between PMs, developers, and designers, improving efficiency and quality control throughout all stages of the project.
  • Developed a scalable branch-based design system featuring microservices, reusable components, and self-service tools, simplifying website and application development for state agencies.

Hovde Foundation

Marketing Specialist
March 2017 – July 2021

Responsible for providing strategic marketing support and creative direction to nine Foundation partners across Africa and Latin America. Led art direction, web development, and e-marketing campaign implementation for fundraising events, driving lead generation, organizational growth, and long-term sustainability.

Key Contributions:

  • Increased amount of dollars fundraised in the US from 2018 to 2019 through the improvement of art direction, cohesive marketing campaigns, and UX/UI design in all communication channels
    • Hope For Life - Funds raised from events in 2018: $83,889, 2019: $193,410, and 2020: $85,000*
    • Many Hopes - Funds raised from events in 2018: $359,849, 2019: $526,000, and 2020: $514,682
  • Build and maintain brand consistency with all nine foundation partners
  • Create Hope For Life’s 2020 website and brand guidelines
  • Direct all art efforts and technology implementation for Many Hopes’ galas and events
  • Develop the new Many Hopes’ website

* Net amount. No event costs.

LMI Solutions/Parts Now

Marketing Generalist
November 2014 – March 2017

Responsible for the creation, optimization, and implementation of diverse digital projects, including e-marketing materials, website architecture, wireframes, user flow diagrams, style guides, prototypes, and interactive designs. Ensuring all deliverables were aligned with user-centered design principles and business goals.

Key Contributions:

  • Rebranded the company's website in 2017 including a website refresh.
  • Created and launched KODAK’s Remanufactured Toner Cartridge brand including packaging & website in 2017.
  • Refreshed MPS Ready Printers brand.
  • Managed the logistics of weekly e-marketing deliveries.
  • Strategized new methods of marketing to increase customer interaction with the company using CRM tools.
  • Developed weekly marketing campaigns from concept to implementation using CRM and design tools.

Facility Gateway Corporation

Web Designer
Jan 2014 – Nov 2014
Graphic Designer
Jun 2013 – Jan 2014
Responsible for creating multiple website projects from conception to completion.

Key Contributions:

  • Creation of the corporate website (2014)
  • Designed intranet web interface
  • Creation of the new FGC / EATON UPS systems website (www.fgcupssystems.com/ups/eaton)

Punk E-Marketing

Lead Graphic Designer & Illustrator
Mar 2011 – May 2012

Cancun, Mexico
Managed client projects from concept, design, development and integration to positioning and implementation. Managed and delegated tasks and client requests for one direct report.

Key Contributions:

  • Designed web interface for Jimmy Buffett’s Margaritaville® Cancun and Cozumel
  • Designed web interface for Bubba Gump® Cancun and Puerto Vallarta
  • Branding and art direction for Extreme Tours Cancun®
  • Branding and art direction for Speedmeal®, Cancun
  • Led advertising campaign for Perfect Business Cancun Virtual Offices®

UNUS Branding

Graphic Designer
Aug 2010 – Dec 2010

Cancun, Mexico
Managed client projects from concept, design, development and integration to positioning and implementation. Managed and delegated tasks and client requests for one direct report.

Key Contributions:

  • Designed web interface for Jimmy Buffett’s Margaritaville® Cancun and Cozumel
  • Designed web interface for Bubba Gump® Cancun and Puerto Vallarta
  • Branding and art direction for Extreme Tours Cancun®
  • Branding and art direction for Speedmeal®, Cancun
  • Led advertising campaign for Perfect Business Cancun Virtual Offices®

Education

Web Development Certificate

Madison Technical Area College
Madison, WI – May 2015

Bachelor's Degree in Graphic Design

La Salle Cancun University
Cancun, Mexico – Jun 2011

Skills

User Interface design

  • Wireframing
  • Interaction Design
  • Prototyping
  • Front-end code HTML & CSS
  • Color Theory
  • Typography

User experience Design

  • Accessible-led-design
  • User Research
  • Accessible tools (Axe Deque)

Other Skills

  • Branding
  • Illustration
  • Photo Edition
  • Art Direction